A lot of small businesses spend a ton of money on everything they need to get opened, but they neglect to spend their money on the most important part, and that is branding, marketing and advertising. They think they’re saving money by doing it themselves, but unfortunately for most, they don’t have the design skills nor the expertise to get it done properly. They may think they have the right tools like Microsoft Publisher, but software like this was created for people with no skills. I’ve seen it too often where small businesses use Publisher, but to be honest, the end result looks terrible. A non skilled person hasn’t a clue what good design is and what is involved in the design process, for example choosing the right font, kerning headlines, positioning of the images, and the list goes on.
Take my advice. Hire a professional to create your brand and market it for you. You wouldn’t think twice about hiring an accountant to do your books, so why neglect hiring a professional to make your brand stand out from the crowd.